Joe Razo

A passion for aviation.

Joe has made a difference for years as a friend and colleague. He was an invaluable resource as Beechcraft worked to incorporate the Pro Line Fusion avionics as a retrofit package into fielded King Airs. His list of strengths and experiences follows:

Joe was a Strategy, Business Development and Marketing executive with 35 years of experience at Collins Aerospace . He is presently a Management Consultant with international experience that combines business leadership skills with technical innovation. He has experience in key account management, market definition, opportunity assessment, pursuit and order capture, pricing, advertising, trade shows, product demonstrations, competitive intelligence. Highlights include:

Leading teams in developing strategic and annual operating plans for a multi-hundred-million-dollar business, meeting or exceeding growth expectations

Identifying competitive threats and market trends as well as strategic gaps and developed strategies to optimize business portfolios and position for future opportunities

Strategic lead for several China Joint Ventures, solved issues related to doing business in China as a partner

Lead strategist for divestitures of several product lines and due diligence lead for acquisitions

Intellectual Property Committee leader responsible for reviewing hundreds of Innovation Disclosures with recommendations for patent filings to secure company technical leadership

Developed strategy to expand commercial and business aircraft flight deck and cabin connectivity markets, enabling new cross-divisional product and services sales

Leadership of Competitive Intelligence Council focusing on annual assessments of Garmin Aviation

Responsibility for executing corporate presence at major business aviation tradeshows in Europe (EBACE), China (ABACE) and US (NBAA, AEA, AirVenture)

Through market research developed market requirements, value propositions for avionics, aircraft data routers and connectivity solutions from initial business case analysis through go-to-market plans

Business Development and Marketing focal for Bombardier and Textron key accounts, leading product launches of business aviation avionics solutions